Approximately 100 business proposals were submitted to The Crunch, so by presenting BIA business idea and plan on a “Crunch” branded cereal box helped BIA stand out from the crowd, generate curiosity and interest from the panel as well as effectively communicate “in bite-sized pieces” BIA’s business idea and approach. Amongst other standard A4 documents and powerpoint presentations, the “Crunch” cereal box really stood out.

The idea also linked to BIA’s business idea of food packaging, showing thoughtfulness, creativity and of course a sense of humour. The information presented on the pack provided the details of the approach BIA would take to grow and implement its idea.

The application was successful.