SWEEF CAPITAL
Sweef Capital was established to invest in the potential of women and the future of Asia-Pacific, by providing a trusted flagship for quality investment at scale that improves peoples’ lives and showcases the potential of women and of the region. Investing in scalable solutions that drive value through diversity and inclusion is at the core of their mission.
CHALLENGE
Sweef Capital had established a logo and branding colours, but was still in the process of refining its overall identity. The Impact Report required a well-balanced presentation of data, infographics, imagery, and written content.
This material needed to be delivered in a visually engaging manner that both advanced their brand identity and effectively highlighted the impact of their investments.
SOLUTION
The report builds upon Sweef’s existing brand elements by incorporating the curves and shapes from the logo as key graphical features. These elements are utilised across various aspects, including infographics, background designs, imagery, colour blocks, and pull quotes.
The impact data from their three core case studies is presented in a clear, accessible format, enhanced by the strategic use of colour and infographics to effectively convey the significance of their impact.
Sweef also has an impressive collection of photographs that vividly illustrate their narrative, highlighting both the individuals behind their companies and the lives they are influencing.
It is a privilege to work with Sweef Capital, an organisation making such a significant social impact.